Cultural Accelerator Marketplace
The Cultural Accelerator Marketplace (CAMP) is the first-of-its kind programmatic solution using first-party audience, contextual, and cognitive data through curated publishers to reach diverse audiences. Datasets are refreshed in real time with multiple levels of brand safety applications.
Reach diverse audiences with increased value, performance, and efficiency
Powered by the leading data activation, curation, and identity-platform provider
CAMP delivers future-proofed programmatic solutions through targeted marketplaces. With hundreds of diverse-owned and -operated publishers, CAMP reaches multicultural audiences at scale, with an overlay of 250 audience identifiers.
Driving performance, efficiency and incremental value with the Diverse Media Multiplier™ (DMM)
DMM measures the potential lift in affinity, trust and potential sales generated by diverse targeted media publishers providing a connection and performance predictor to optimize buys.
