Cultural Accelerator Marketplace
CAMP's unique value proposition stems from our comprehensive approach to multicultural advertising. CAMP combines Gantic's advanced contextual targeting and AI machine learning solutions with two licensed predictive performance lifts—the Diverse Media Multiplier™ (DMM) and Cultural Insights Impact Measure™ (CIIM).
Reach multicultural audiences with increased value, performance, and efficiency
Powered by the leading data activation, curation, and identity-platform provider
CAMP programmatic marketplaces include hundreds of certified and classified multicultural-owned publishers. Powered by AI & machine learning, contextual PMPs reach multicultural audiences at scale across media channels.
Driving performance from diverse targets through cultural predictors
DMM assesses the resonance of affinity, trust, and potential sales effectiveness (purchase intent) generated by CAMP Maven-vetted media publishers compared to the average resonance and effectiveness of general media. The DMM scores help guide media planning and curation for each private marketplace, ensuring that every PMP is set up for success. CIIM is a metric that identifies the impact and effectiveness of cultural insights in ads and how these have the potential to affect sales lift.
