Cultural Accelerator Marketplace
CAMP's unique value proposition stems from our comprehensive approach to multicultural advertising. CAMP combines Gantic's advanced contextual targeting and AI machine learning solutions with two licensed predictive performance lifts—the Diverse Media Multiplier™ (DMM) and Cultural Insights Impact Measure™ (CIIM).
Reach diverse audiences with increased value, performance, and efficiency
Powered by the leading data activation, curation, and identity-platform provider
CAMP programmatic marketplaces include hundreds of certified and classified diverse-owned publishers. Powered by AI & machine learning, contextual PMPs reach multicultural audiences at scale across media channels.
Driving performance from diverse targets through cultural predictors
DMM measures the potential lift in affinity, trust and potential sales generated by diverse targeted media publishers providing a connection and performance predictor to optimize buys. CIIM is a metric that identifies the impact and effectiveness of cultural insights in ads and how these have the potential to affect sales lift.
